Case Studies & Client Results
Real businesses. Real data. Measurable growth in traffic, rankings, and qualified leads.
TechFlow Platform
Project management SaaS targeting SMBs in the UK and US markets
The Challenge
TechFlow had a solid product but minimal online presence. Despite launching 18 months prior, organic search drove fewer than 5,000 monthly visitors and only 40 leads per month—far below what the sales team needed to hit growth targets.
The site had serious technical SEO issues: slow load times, thin content, no internal linking structure, and zero backlink authority. They were also entirely absent from AI-generated search answers.
The Strategy
We began with a full technical audit, fixing 47 high-priority issues including Core Web Vitals failures and duplicate content problems. From there, we built a topic cluster strategy targeting high-intent project management keywords.
The Results
Within 6 months, organic traffic grew from 5,000 to 70,000 monthly visitors—a 1,300% increase. Monthly leads from organic rose from 40 to 260. TechFlow now ranks #1 for 18 high-intent commercial keywords and is cited in Perplexity answers for multiple category queries.
Lead Growth Breakdown
Bloomify Store
Direct-to-consumer sustainable home goods brand targeting eco-conscious buyers
The Challenge
Bloomify was spending heavily on paid ads to drive traffic but couldn't scale profitably. Organic search was essentially non-existent—they had thin product descriptions, no blog content, and were missing on key category keywords entirely.
The Strategy
We pivoted from paid-first to organic-first. This meant rich, SEO-optimised product descriptions, a full editorial calendar targeting buyer-intent keywords, and building out informational content to establish topical authority in the sustainable living niche.
The Results
Organic revenue grew by 320% in 4 months. Bloomify now ranks #1 for 12 high-commercial-intent category keywords and receives 28,000 monthly organic visitors, up from 2,100.
Revenue Impact
Nexora Consulting
HR & organisational development consultancy targeting mid-market enterprises
The Challenge
Nexora was entirely dependent on referrals for new business. They had no meaningful online presence, ranked for zero commercial keywords, and had never considered how AI search engines could become a lead source for their consultancy.
The Strategy
We focused heavily on AEO—structuring content to answer the exact questions HR directors and CEOs ask AI engines when looking for consultancy support. We built out a full thought leadership content programme alongside the technical SEO foundation.
The Results
Within 90 days, Nexora was being cited in Perplexity and ChatGPT answers for 18 HR consulting queries. Inbound enquiries from digital channels quadrupled. They've since reduced their dependence on referrals from 100% to under 40%.
Business Impact
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